How Daddy Yankee's 'Shaky Shaky' Became an Irresistible Walmart Commercial

Walmart,Daddy Yankee,Television advertisement,Twitter,YouTube

FACEBOOK TWITTER EMAIL ME Yankee’s “Shaky Shaky” was No. 1 on Billboard’s Hot Latin Songs chart for four weeks, with more than 75 percent of its points coming from streaming. By now, you may have caught that irresistible Walmart TV spot that features children of all ages doing what they always do on Christmas Day: Shaking their gifts in an attempt to guess what’s inside. The shaking is to the tune of “Shaky Shaky,” the catchy Daddy Yankee song that the rapper wrote months ago -- with no notion of it ever being used in a television commercial. “Shaky Shaky” has been a viral sensation ever since Yankee, a savvy marketer, set it free, so to speak, not on radio, but via Back in May, Yankee asked fans on the app to upload their own versions of “Shaky Shaky,” a danceable reggaeton track which, at that point, had no music video. Within 12 hours, more than 10,000 “Shaky Shaky” videos had been uploaded,...

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