2016 No. 1s: The Story Behind 19-Year-Old Desiigner Scoring the Year's Weirdest Smash

Desiigner,Universal Music Group,Streaming Songs,Hot Rap Songs,Billboard Hot 100

Steven Victor [COO, G.O.O.D. Music; manager; senior vp A&R, Universal Music Group], Desiigner, annd Steve Bartels [CEO, Def Jam] photographed on Oct. 24 at Def Jam Recordings in New York. “Panda” -- Billboard Hot 100 (2 weeks), Streaming Songs (14 weeks), Hot Rap Songs (17 weeks) When G.O.O.D. Music COO Steven Victor first heard “Panda” (a friend texted him the song), he wasn’t sold. “It was hot, but I was like, ‘He’s probably 40. He sounds too old,’ ” he recalls. “Then I went to Los Angeles, and Kanye [West] played the song without me even bringing it up to him. I was like, ‘I’m going to go find him.’ ” Several studio sessions with West later, the animated and not at all old 19-year-old, Billboard’s top new R&B/hip-hop artist of 2016, and Grammy nominee, became Def Jam/G.O.O.D....

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