Stylebook snapshot: Pittsburgh native brings her fashion brand The Style Club home after 'Shark Tank' deal

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Love Club athletic bomber and denim jackets by The Style Club ($45-$59 at thestyleclub.com). The brand was founded by Pittsburgh native Hilary Novelle Hahn. Hilary Novelle Hahn didn’t know she was destined to be a designer. The McMurray native grew up dancing and singing with the Pittsburgh Youth Ballet and the Pittsburgh CLO. By the time she was a teen, she was traveling the country with SFX Entertainment performing as the opening act for the likes of Christina Aguilera and Destiny’s Child. Then came college at Columbia University in New York City, where she studied film, and stints in Los Angeles producing videos for digital style and beauty networks like StyleHaul. She got to know the fashion world even better as a correspondent at New York Fashion Week, often contributing content to E! and Fashion Network. At 31, Ms. Hahn feels as though she’s ended up right where she’s supposed to be: back in Pittsburgh growing her fashion brand The Style Club, a women’s casual-wear company targeting the social media generation with hashtag-worthy phrases and refreshed vintage-inspired styles. It collaborates with bloggers and social media influencers, as well as produces videos spotlighting apparel, to promote sales and engagement. Last week, she was featured on ABC’s reality TV show “Shark Tank” and sealed a deal with Mark Cuban, one of the investors on the show, who hails from Mt. Lebanon. “It’s kind of like one big full circle,” she says. She realized she had a knack for designing while touring the country as a singer and dancer, an opportunity that came about when Pittsburgh concert promoter Rich Engler spotted her performing around the city. “I couldn’t really afford the fancy costumes that my peers were wearing,” she says. “I would be backstage taking anything and everything I could, bedazzling it, embroidering it, adding garments to it.” For one of the tours, Levi’s was a sponsor, giving her lots of access to denim that she turned into...

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