Ivanka Trump’s jewelry brand used her “60 Minutes” appearance to promote the bracelet she was wearing

Bracelet,Jewellery,60 Minutes,President of the United States,Donald Trump,Ivanka Trump

The White House's next fashion influencer. (Reuters/Mike Segar) Ivanka Trump already has 1.8 million followers on Instagram, but that’s nothing compared the 20 million viewers who watched her being interviewed with her father, US president-elect Donald Trump, on 60 Minutes. As the founder of jewelry and fashion lines, Ivanka Trump’s role as a style “influencer” can help raise the profile—and sales—of her companies. So it’s perhaps unsurprising that, after her Nov. 13 appearance on 60 Minutes, her jewelry company sent out a “style alert” promoting a bracelet she wore during the nationally televised interview. It advertised her “favorite bangle,” which is part of her Metropolitan Collection and costs up to $10,800. The move raised a few eyebrows. It became a talking point on TV news shows, and a screenshot of a press release sent by the line’s vice president of sales has been circulating on Twitter. One of the big questions facing Trump and his family is how they will avoid conflicts of interest between the vast constellation of their businesses and their role as America’s first family. The presidency is an incredibly powerful platform, not just for policy change but also for public visibility—which, in the age of “influencers,” often doubles as marketing. Trump has said he will put three...

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