Audi's Super Bowl commericial pitches equality

Super Bowl commercials

Ads for automobiles usually show people driving cars. Audi’s 60-second Super Bowl ad shows a girl driving a cart instead. The idea the automaker is selling is more about gender than fender. The thoughts of the girl’s father are heard in voiceover as he watches his daughter drive her cart, skillfully weaving in and out in a race against other boys and girls: “What do I tell my daughter? Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?” As his daughter maneuvers her way around the course, there’s a look of determination on her face that melts into a grin when she crosses the finish line first. You...

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